Privacy Policy

1. Introduction 

ULTRATEND LTD (ULTRATEND, we, our, or us) is committed to protecting the privacy and confidentiality of the personal data we collect and process when you use PromoForBusiness.com (the Website), request a quotation, place an order, interact with our team, or subscribe to our marketing communications. 

This Privacy Policy explains: 

  • The types of personal data we collect 

  • How and why we use your data 

  • The lawful bases under the UK General Data Protection Regulation (UK GDPR) 

  • How long we retain your data 

  • When and why we share your information 

  • Your legal rights as a UK data subject 

  • How to contact us regarding your privacy 

We encourage you to read this Policy carefully. By using our Website or providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.Shape 

2. Who We Are (Data Controller) 

This Website is operated by: 

ULTRATEND LTD 
71–75 Shelton Street 
London, WC2H 9JQ 
United Kingdom 

Company Registration Number: 13838937 
Data Protection Contact Email: support@promoforbusiness.com 

ULTRATEND LTD is the Data Controller for the personal data processed via PromoForBusiness.com.Shape 

3. What Personal Data We Collect 

We collect only the information necessary to operate our business, fulfil orders, improve our services, and comply with legal obligations. The data we collect includes:Shape 

A. Identity & Contact Information 

  • Full name 

  • Company name 

  • Job title or department 

  • Work email address 

  • Work phone number 

  • Company billing and delivery addresses 

Why we collect this: 
To respond to your enquiries, provide quotations, process your orders, and deliver goods.Shape 

B. Order, Quotation & Commercial Information 

  • Products requested or purchased 

  • Quantity, branding instructions, artwork/logo files 

  • Internal notes and communications regarding the order 

  • Order fulfilment and delivery status 

  • VAT and invoicing details 

Why we collect this: 
To fulfil contractual obligations, maintain order history, and support after-sales service.Shape 

C. Technical & Usage Data 

Automatically collected via cookies, logs, and analytics tools: 

  • IP address 

  • Browser type/version 

  • Device type 

  • Operating system 

  • Time spent on pages 

  • Clickstream patterns 

  • Referring websites 

Why we collect this: 
To ensure Website security, analyse performance, and improve customer experience.Shape 

D. Marketing & Communication Preferences 

  • Email subscription choices 

  • Unsubscribe/opt-out records 

  • Interaction history with email content (opens, clicks) 

Why we collect this: 
To send relevant marketing information and maintain accurate consent records.Shape 

E. Payment Information 

We do not store or process full payment card details. 
All payments are securely handled by Shopify Payments or other certified PCI-DSS compliant providers. 

We may receive limited billing confirmation details necessary for order verification.Shape 

4. How We Use Your Personal Data 

We use your data for the following purposes and under the following lawful bases: 

Purpose 

Examples 

Lawful Basis 

To provide quotations and respond to enquiries 

Sending pricing, product information 

Contract / Legitimate Interest 

To process and fulfil your orders 

Artwork checks, printing instructions, dispatch and delivery 

Contract 

To operate, maintain, and improve our Website 

Technical data analysis, fixing errors 

Legitimate Interest 

To manage customer accounts 

Order history, preferences 

Contract / Legitimate Interest 

To send marketing communications 

Newsletters, updates, offers (only if opted-in) 

Consent 

To comply with legal and accounting obligations 

Tax records, regulatory reporting 

Legal Obligation 

To protect against fraud and misuse 

Verification and system monitoring 

Legitimate Interest 

We do not use automated decision-making that significantly affects individuals.Shape 

5. Sharing Your Personal Data 

We only share your personal data when necessary and with trusted third parties who comply with UK data protection laws. 

A. Service Providers (Processors) 

  • Shopify – hosting, ecommerce platform 

  • Payment processors – Shopify Payments, Stripe, or others 

  • UK and international fulfilment partners 

  • Courier and logistics companies 

  • Email marketing services 

  • Cloud storage and IT service providers 

  • Customer support tools 

These providers act under strict contractual obligations and may only process personal data according to our instructions.Shape 

B. Business Operations & Legal Requirements 

We may share data: 

  • To comply with laws, court orders, or regulatory bodies 

  • To protect our legal rights, users, or systems 

  • In connection with a business transfer (e.g., merger or acquisition)—under strict privacy safeguards 

We never sell, rent, or trade your personal data.Shape 

6. International Data Transfers 

Some of our technology providers (including Shopify) process data in countries outside the United Kingdom. 

To ensure your data remains protected, we rely on: 

  • UK adequacy regulations, or 

  • Standard Contractual Clauses (SCCs) with required UK addendums, or 

  • Other legally recognised safeguards 

We work only with service providers who meet UK GDPR standards.Shape 

7. Data Retention – How Long We Keep Your Data 

We retain personal data only as long as necessary for the purposes described: 

  • Order and financial records: minimum 6 years (UK tax law) 

  • Customer enquiries and quotation records: up to 3 years from last interaction 

  • Marketing data: until you unsubscribe or request deletion 

  • Analytics and technical logs: typically 26 months (Google Analytics default) 

After retention periods expire, data is securely deleted or anonymised.Shape 

8. Your Rights Under UK GDPR 

As a data subject in the United Kingdom, you have the right to: 

✅ Access your personal data 
✅ Correct inaccurate or incomplete data 
✅ Request deletion of your data 
✅ Object to processing (where lawful basis is legitimate interest) 
✅ Request restriction of processing 
✅ Request data portability 
✅ Withdraw consent for marketing at any time 
✅ Lodge a complaint with the Information Commissioner’s Office (ICO) 

To exercise any of these rights, contact: 

📩 support@promoforbusiness.com 

We respond within 30 calendar days as required by law.Shape 

9. Cookies and Tracking Technologies 

Our Website uses cookies and similar technologies to: 

  • Enable essential site functions 

  • Understand how visitors use our site 

  • Improve performance and security 

  • Deliver personalised content 

  • Support marketing and analytics insights 

You can control cookies through your browser settings. 
A detailed Cookie Policy is available separately on our Website.Shape 

10. How We Protect Your Personal Data 

We implement technical and organisational security measures, including: 

  • Encrypted data transmission (HTTPS) 

  • Secure servers and firewalls 

  • Access controls and authentication 

  • Regular system monitoring 

  • Staff training on data protection 

  • Minimisation and encryption of stored data where appropriate 

While no system can be guaranteed 100% secure, we follow industry best practice to protect your information.Shape 

11. Marketing Communications 

We send marketing emails only if you have explicitly opted-in. 

You can unsubscribe at any time by: 

  • Clicking the “unsubscribe” link in our emails 

  • Contacting us at support@promoforbusiness.com 

We do not send unsolicited emails and do not share your marketing data with third parties for their own marketing.Shape 

12. Children’s Privacy 

PromoForBusiness operates strictly as a business-to-business (B2B) platform. 
We do not knowingly collect personal data from individuals under the age of 16.Shape 

13. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time. 
Updates will be published on this page, and the “Last Updated” date will be amended accordingly. 

We encourage you to review this Policy periodically.Shape 

14. Contact Us 

For all enquiries relating to data protection or this Privacy Policy, please contact: 

📩 support@promoforbusiness.com 
📮 ULTRATEND LTD, 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom 

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